If you want to improve your business relationships. Then you need to make use of CRM tools that are available for you. These apps for CRM will help you streamline your business contacts with your existing and potential customers. The real time customer data will be easily available if you use any CRM software.
With many apps for CRM available nowadays, you need to choose the one which suits your business needs and model. CRM software today comes with many features, integrations etc.
Be it for reviewing customer data or managing your sales pipeline, the below mentioned are some of the best CRM apps which will be useful for Customer Relationship Management (CRM).
1. What is a CRM App ?
CRM is a software system that helps to track communications and organize the information of customers. To improve the relationships of businesses with its customers businesses use CRM apps.
By tracking and managing customer relationships, they give useful insights for the businesses in understanding its customers. This paves the way for sales opportunities, information building and running marketing campaigns.
Mobile CRM app will let you remotely access your sales process and lead management through your mobile phone or tablet devices. These newly developed mobile CRM apps will also help you in giving multiple communication channels for contact management. Main advantage of this mobile app CRM service is that it organizes, synchronizes and manages sales much easier than before.
Some of the best CRM apps that can help you in customer relationship management are mentioned in this article.
2. Best Apps for CRM
2.1. Zoho CRM
Zoho CRM app is a cloud based platform that helps businesses globally to build long lasting customer relations. Zoho CRM is the go to destination for small and medium businesses. So, if you are just starting to grow your business and want to improve customer engagement. This is the best CRM app. It has a great name in the CRM industry.
One of the best things about this CRM app is the fact that the marketing automation is included in its cost and there is no chance of hidden fees. By assigning rules, blueprint, schedules and actions. You can make great use of marketing automation which is going to help you automate routine tasks of your daily activities and you can focus on most productive activities for the company.
Zoho CRM is actively using 37 technologies for its website and more than 80 technology products including Google Analytics, HTML5, jQuery etc.
You can also run your marketing campaigns using this CRM software to grow your customers. For example, you can run an email campaign through which you can send personalized and behavioral centric emails to your audience. This is done using a trigger and action system that comes in the automation process.
Zoho CRM has an AI powered sales assistant called Zia, that helps in detecting anomalies that may occur in the sales process and also to study the sales pattern.
The basic plan is free of cost. However you would be limited with the number of user interfaces that are allowed and these AI tools are only available for higher grade plans.
Salesforce CRM app is the most popular CRM software in the market offering various features like contact management, lead management etc. They handle customer relationships using various methods like social media, emails, phone calls etc. And in order to make the multi user process easier, they have AI tools to automate the whole thing.
They also give you the detailed tracking of the customer details and custom reports to see how well your CRM is performing. Salesforce has access to more than 250o third party integration capabilities and uses a native approach.
If you want to build a CRM app that requires a lot of customization. Then Salesforce is the best you can get. With many apps they provide, for example Einstein AI, which provides all data of past customer interactions and setting unique goals. It gives recommendations to the reps regarding customer service and helps with personalized support. This also helps in automation with the usage of bots for certain actions to save the time of the reps.
For a business that is new in the industry, this is not the place for you. Since it works in a way that only people with some prior knowledge with CRM and tech can use it.
It is not free like Zoho CRM. It charges 25$ a month per user. And you can change the subscription model that suits your business needs. They provide monthly and annual subscriptions.
2.3. HubSpot CRM
HubSpot CRM is the most opted software for businesses that want to convert visitors into a qualified lead using landing pages and free forms. It is a user-friendly app that helps you to streamline your business by creating features that help to organize and track contact on a daily basis.
They have many software products available including sales, marketing and a content management system either individually or grouped together. HubSpot is a place for all providing many services that help you to grow your business. It has platforms like Marketing Hub, Sales Hub, Service Hub that helps in integrating all the requirements of a business in regards to customer relationship management as well as for business development.
The HubSpot CRM mobile app, your customer service teams can engage with your customers through emails and SMS. Like other CRM apps, they also have live chat in their website that gains a lot of traction among businesses to get instant information and fulfill their needs.
HubSpot offers a no cost plan for even unlimited users. And also an easy user experience that helps you in spending more time on the customers than software management.
But one of the downsides of using HubSpot is that they don’t have any free sales automation features that a lot of other CRM platforms provide. And even though it is free for unlimited users. But as you upgrade to paid plans, the cost of those packages get quite expensive even in bundled paid plans.
Pipedrive is a web based CRM platform that largely helps in sales pipeline management. It is a very straightforward, easy to use CRM that comes with a software that includes tracking performance, sales performance, sales forecasting etc. Pipedrive has a built-in visual sales pipeline so that you can identify in which area you need to be focused.
Your dashboard will have a streamlined view of your sales progress and it automatically tracks emails, noting down the sales growth as it occurs. Compared to other CRM systems, Pipedrive gives importance in tracking your CRM data. Meaning that it will give you all information in terms of how your company’s data has been used and who is accessing it. It provides an option for notification alerts for data entry.
Pipedrive is one of the best CRM software that lets you scan business cards for fast uploads. Along with the notes, you can also attach any file related to that specific lead or contact.
If you want a free service then, this is not a place for you. Pipedrive does not offer a free plan for users. It charges 14.90$ per user per month. And the e-signature features that are available are quite expensive.
The singular motive of this CRM app is to drive sales and nothing else. They don’t have marketing or other features in their app. So, their strength is also their weakness. But their pipeline integration facilities are comprehensive.
2.5. Freshsales CRM
This cloud based Customer Relationship Management software helps in managing interactions with the existing as well as potential customers to the company. Event tracking, tracking sales lead, sales management are some of the key features of this CRM solution. They also use AI to help their sales marketing and customer service. It is divided into Sales cloud and Marketing cloud.
This is the best mobile CRM system that induces in giving your customers a personalized experience. The way they do it is that they have AI forecasts. So, these AIs will detect the behavior of each and every customer and tell what actions the sales reps should take for that particular customer.
Freshsales is used in many industries be it Marketing, Human Resources, customer service etc. It has a good review among the users and it provides a free plan for unlimited users. Since it is popular among the fields of marketing. Freshsales provide good in call facilities where users can dial in for prospective leads and receive calls that come in.
Its upgrade plan starts from 15$ a month. However you think there is a free plan available why upgrade it? But if you want that in built call facilities, you need to upgrade your plan.
2.6. Copper CRM
If your company is a G-suite user, then Copper CRM is perfect for you. Primary G-suite including Google drive, Gmail, Google+ etc. Copper integrates your G-suite by looking at your communications there. Once they do that, it can help in recording meetings, arranging your data on drive by either account based or time based.
It helps in understanding your clients online and educates you on the track record that you are at. It not only records the sales that you make, but also shows you the missed opportunity in certain situations. And to have a perfect track record on how your sales teams are working, Copper offers you a leaderboard to find out how good of a job your sales team is doing.
You will have pure transparency in this CRM solution to monitor all the activities that occur across your whole team. it also reduces your integration and deployment by working integration with Google Workspace. This is a user-friendly CRM app.
Copper CRM offers unique features for each industry separately to give them what their industry is expecting out of them. You can sort their filter and choose their offerings like Agency CRM, Consulting CRM, Real Estate CRM etc.
It has a subscription model that charges 23$ per user as a starting package. it goes on from 23$, 49$,99$ etc. These are then plans that are provided when you opt for an annual subscription.
These are some of the best CRM applications that are available for you in 2023. You have to manage your customer relationships. We are now living in a world where there is no shortage of alternatives. Whoever is providing the best customer service, that’s the place people want to deal with themselves. And in order to provide that, you need large expertise in managing customers. But if you make that as your stress, surely you will not concentrate on more important things that help you grow your business.
That’s where these CRM apps come into play. Your work will be managed by a group of professionals and AI that can help you set up a best environment for users to engage with you. The applications that are mentioned in the article are just some of the top CRM apps that are offering their best services to their clients and most recognized one’s.
Well the decision making relies on you now since it’s your business. Every business has their own separate goals and mission that they want to achieve. This might certainly affect your decision making process. Like if you are running a small scale business and do not have the knowledge of CRM. You need an app that gives you the user-friendly interface through which you can easily work on. It also depends on the money you want to spend. Some like to spend more while others would not have that budget. So, they might opt for apps that are free.
So, these factors might impede on what software you want to use. But make sure that you choose a solid CRM app that will fulfill all your needs as well as manage your customer relations. This will surely help you grow your business by bringing in a lot of potential clients and also to increase your sales prospects.