The concept of E-Commerce where a phone with a shopping cart icon and a credit card. The concept of E-Commerce where a phone with a shopping cart icon and a credit card.

Mastering Connective E-Commerce: 3 Key Strategies

Before learning about connective E-Commerce, we should understand the meaning of E-Commerce (Electronic commerce) business. E-commerce is used by two types of entities, either by companies that sell their products and services only through the Internet on their websites or by companies that own a physical store but further aim to expand their business online.

These platforms provide a user-friendly shopping interface, detailed product descriptions, proper navigation, and safe payment methods. On the contrary, when you have negligible experience with high interest in setting up an online platform for running a business, where you cannot afford to incur any loss, then a connective eCommerce strategy is used. 

There are various types of e-commerce

  • business-to-business (B2B)
  • business-to-consumer (B2C)
  • consumer-to-consumer or consumer-to-business.

In the last two decades, an enormous number of e-commerce platforms have increased their demand drastically, such as Amazon, Myntra, Zomato, Blinkit, and many more. Such platforms have contributed to rapid growth in online retail.

Connective eCommerce can give positive as well as negative outcomes; the success in this strategy of setting up a business online depends upon individual effort, interest, creativity, and hard work. Connective eCommerce is a business technique for reducing the risk involved in starting an eBusiness.

Fun fact – The first eCommerce thing sold was a Sting CD, sold by a guy to his friend in 1994.

1. Connective E-Commerce

Connective eCommerce is conducting online business without the upfront cost of paying a developer to create a website, store inventory, or pay for advertisements. Many eCommerce specialists opine that starting an eBusiness and growing it with minimal effort and cost is quite impossible. 

Due to the diversified use of the Internet among people, the requirement for eCommerce platforms is at its peak. There are thousands of eCommerce stores selling products to billions of people. The idea of connective eCommerce is also creating a large array of opportunities for people seeking to start an eBusiness with a low financial background.

If you are looking to build up an online store, then adapting a connective eCommerce strategy for building a website is better than paying a firm to create it for you. Every person adopting a connective eCommerce strategy should be aware that, apart from the quick setups, minimized cost, and diversified opportunities, it provides no guarantee for the success of the business.

2. Connective E-Commerce Business Strategies

Did you decide to kickstart your career with connective eCommerce? Then, the below-listed steps might be a perfect strategy for you.

2.1. Build Your Store Website

Although all the strategies play a significant role, the most crucial section is setting up a connective eCommerce shop front; it is estimated that almost everyone who starts connective eCommerce hesitates to create a website on their own; the fear of self-designing leads them to pay for a web developer. But is this cost-friendly?

No! Instead, you can use website builders that provide custom templates, with which you can select and edit your website that best fits your brand.

2.1.1 Best Website Builders for Connective E-Commerce

Shopify 

Shopify offers a simple and reliable source for website development. With zero coding skills and affordable money, it has more than 100 professional website templates and advanced marketing tools. Shopify templates provide SSL certification, domain hosting, custom domains, abandoned cart recovery, and various tools to locate customers and manage day-to-day requirements. It also made online payments more efficient, as it has more than 100 payment gateways, including Bitcoin and PayPal. 

Wix 

Wix is another online source for website building that provides the user with an easy-to-handle interface. It is a free website for creating any site. However, it charges money for additional features or if the user wants to upgrade to a premium website. It has creative website templates, which minimizes the effort involved in designing websites.

Wix is one of the most preferable applications for building websites, trusted by over 200 million users worldwide for developing their online existence.

Weebly

For Creating a website for connective eCommerce, Weebly offers a specific set of tools and designs. It provides a drag-and-drop editor, which makes editing more convenient. It facilitates users to monitor their website traffic statistics, update products, respond to feedback, and a lot more interesting features. Weebly also provides custom templates, which are mostly based on modern designs. Weebly gives an outstanding user experience by making captivating and cost-effective websites.

2.2 Dropshipping 

The world itself suggests that there is no shipping in the process of selling a product. Right? Answering this question with a no will not make it completely right. Rather, drop-shipping is a single-vendor eCommerce business where the business owner sells the product directly from the supplier to the customers. One with a mobile phone and an internet connection can easily execute the drop-shipping strategy.

Drop shipping can also be considered online trading, where you buy the product from a source, add your margin to the product, and sell it to the customer. Thousands of people adopt drop shopping to enforce their eCommerce business.

What’s the problem with shipping products? A small-scale business where the owner is not strong financially can invest only in branding, marketing, and sales. Drop shopping helps to minimize warehousing, shipping, and inventory costs. Purchasing the product, storing it in the warehouse, and shipping the products to respected customers can be managed easily and effectively by initiating the drop-shipping strategy in a connective eCommerce business.

2.3 Free Traffic

Beginners in connective eCommerce always end up spending a large amount of money generating buyers through paid advertisements. Generating free traffic to your website is interesting and boring at the same time. One needs to be passionate and creative towards generating buyers.

Free traffic means implementing creative website designs, promoting products on different social media platforms, sharing detailed product descriptions, analyzing customer needs, and displaying it over the internet without paying for advertisements.

In this growing era of technology, there are various techniques for generating organic traffic to a particular website without any charge. Some of the non-paid means to draw free traffic are:-

2.3.1 Use of Social Media Platforms 

Popular platforms like TikTok, Instagram, and Facebook already hold a large number of users, promoting ideas, sharing products, contacting people, taking reviews, and capturing buyers with the help of amazing features and simple displays provided by these social media applications.

2.3.2 SEO 

Search Engine Optimization (SEO) this technique has infinite usage. Almost everyone over the internet is using this technique to make their website easily findable. SEO is simply making your page more relevant and answerable to user search queries.

Utilize Pinterest for Visual Discovery

Martyna Szcześniak, the Community Expert at MyPerfectResume, suggests an effective method for driving organic traffic to an eCommerce website without relying on paid advertisements:

“The popularity of the Pinterest platform makes this website a perfect, free tool to boost organic traffic on your e-commerce site.

Pinterest combines the features of a social media page with the visual search function. Purchasers can interact with each other while finding some inspiration for the products they are looking for.

And it is your business’s invaluable opportunity to respond to this intent.

The website uses the concept of Pins, which is based on tagging the images that need to be exposed and then quickly found by viewers.

For digital sellers, it is crucial to place a so-called ‘buyable’ link that redirects visitors to your shop without leaving Pinterest.

Another important feature, Boards, allows you to regroup your Pins according to categories, making the user experience smooth and enticing them to order your product.

No wonder we are now witnessing the rising popularity of this method since free traffic generation is the key to a successful e-commerce platform.”

Martyna Szcześniak
Martyna Szcześniak

Capture Authentic Street Interview Reactions

Tristan Harris, the Demand Generation Senior Marketing Manager at Thrive Digital Marketing Agency, shares strategies businesses can use to effectively leverage social media platforms like TikTok, Instagram, and Facebook for promotional purposes with effective SEO practices:

“TikTok has proven to be a game-changer for many of our clients, especially with the link to their TikTok Shop. We’ve seen great results from street interviews where we directly engage with the public.

[We] have a dedicated team that hits the sidewalks, equipped with a camera—[transparently discussing] our clients’ products—and captures authentic reactions and testimonials.

We then repurpose this content across our social platforms, which [not only] humanizes the brand but also creates a ripple effect as viewers see real people offering genuine feedback. 

In terms of SEO, I believe strongly in the power of link-building and technical SEO. Link building expands your reach and establishes authority by having other reputable sites link back to your content.

When these sites have high domain authority, it signals to search engines that your content is valuable and trustworthy, improving your search rankings.

As for technical SEO, ensuring [that] your website is optimized for search engine crawlers is fundamental. This includes improving site speed, making sure it’s mobile-friendly, and fixing any crawl errors.

A well-structured e-commerce site with a clear hierarchy makes it easier for search engines to index your content and for potential customers to find what they’re looking for quickly.

My experience has shown that focusing on these technical details can greatly enhance an e-commerce site’s visibility and user experience.”

Tristan Harris
Tristan Harris

3. Conclusion

Connective eCommerce is an exciting journey for people who look forward to working independently. If you have a little idea about tech and you are confident in buying and selling goods and services, then connective eCommerce is a perfect choice.

It’s quite difficult to grow an eBusiness, but not impossible. Setting up eBusiness requires hard work, creativity, business ethics, and money. But what if you don’t require money to start a business? Connective eCommerce is the best option for people who do not want to invest much in business.

Interested in connective eCommerce? This article will help you to adapt the best strategies for developing a connective eCommerce business. Three beginner strategies are listed above, which provide a detailed guide for creating a website from various free website builders, to abbreviate cost by minimizing the shipping expenses (Drop-shipping), and by bringing huge traffic to your website from various popular applications.

4. Frequently Asked Questions

4.1. Is Connective E-Commerce Reliable?

Connective eCommerce is a beginning for enrolling yourself into an online business; it is the cheapest way to start and grow an online business. With proper efficiency, creativity, and hard work, you can take eBusiness to a specific height. However, you cannot rely on a connective e-commerce business strategy to make an online business successful.

4.2. How Many People Use Connective E-Commerce Strategy?

Almost the entire world revolves around online businesses, and eCommerce has become a need for people. The constant demand of the people leads entrepreneurs to enter this market. It is challenging to analyze the numbers, but the continuous demand can be acknowledged it.

4.3. Should I Use E-Commerce to Expand My Business?

Entrepreneurs always aim to sell their products and services on a big scale to a large number of people and maximize their profit. eCommerce is a means to capture more customers globally through modern strategies and creative business ideas. Using an eCommerce platform is necessary for this generation of online shopping. Nevertheless, different businesses and people believe in spending more time and effort in physical business rather than exploring online platforms. 

4.4. How To Start an E-Commerce Business Without Money?

Starting an eCommerce business requires willingness more than money. There are various techniques initiated by entrepreneurs who entered into the eCommerce business to minimize cost. The connective eCommerce strategy is among the most common strategies to develop and grow an online business with limited means. The idea of connective eCommerce is letting millions of entrepreneurs showcase their talent and ideas.

Guest Author: Saket Kumar

Last Updated on February 14, 2024 by Saket Kumar

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