Spotify is the frontrunner on the list of the best on-demand music services — with over 400 million users. Its market share surpasses Apple Music, Tencent, and Amazon — 30.5% versus 13.7%, 13.4%, and 13.3%, respectively.

This company has a track record of pushing its technological limits by leveraging artificial intelligence, machine learning, trend analysis, and other high-end tactics to improve user experience—all the efforts to gain artist-need fame and promo on Spotify.  

Collecting data about customer behavior gives actionable insights into what features and services will be viral among numerous markets and services. That’s where such an apparent disparity between similar platforms comes from.

1. Why Spotify Needs Data Science

So far, Spotify has bought several data science startups, including Seed Scientific. In-depth data analytics serve the company’s content distribution optimization and other goals — creating tailored music playlists and making personalized recommendations to end users. 

These features function in real-time, which is achieved by utilizing Discover Weekly and other machine-learning algorithms. For instance, its BaRT system is primarily responsible for arranging and shelving playlists based on the target listening history and personal tastes.

2. Top 4 Technologies to Dominate the Streaming Industry

Thanks to the active use of AI technologies and following contemporary trends in the market, Spotify keeps its customers highly engaged in its performance. It owes this hyper-personalization and versatility to the following tools:

Audio models — if you wonder how new musicians on Spotify can gain exposure, here is the answer. This is a complex coded system to analyze every uploaded song and distinguish its unique characteristics. The list includes sound patterns, music genre, instrumental variances, lyrics, etc. Interested parties can also contribute to its efficiency with professional Spotify promotion services.

NLP — natural language processing mechanisms don’t focus on the platform itself. Instead, they analyze trends and news about artists and musicians to present a better selection of songs. This algorithm uses a track’s metadata and comes in handy to categorize Spotify musical collections.

Reinforcement learning — this kind of ML-based system that recommends the right songs to subscribers gathers and analyzes data through trial and error. Spotify employs RL algorithms to add relevant and to-be-liked artists and tracks to each user’s home page.

Collaborative filtering is another technique that lets the company determine common interests in music based on user behavior and listening patterns of the audience.

3. Reasons Why Spotify Won’t Stop Its Innovation Expansion

As you can see, this platform takes it seriously regarding market research and data science. This urge to offer hyper-personalized services hooks prospective subscribers to check Spotify and become its loyal supporters. With over seventy million songs in its catalog, the use of AI-based tools has already become a game-changing booster:

for curating massive playlists and song collections;
for connecting the dots and creating playlists that will suit the target taste, resemble other songs in terms of their audio aesthetics and lyrics;
for personalizing and speeding up customer support experiences, etc.

Spotify isn’t expected to lose its competitive advantage over similar platforms and competitors. Its AI-based algorithms ensure end users will spend more time listening to its custom and genre-oriented playlists. It is a win–win for every involved party.