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The modeling industry is always about the youth and ageless beauty. However, there has been a drastic change in identifying the potential of women above 40. The model agencies in New York are reshaping the industry by providing opportunities to women above 40 in the high fashion industry.
The modeling agencies have traditionally been centered around youth models in their teens or early twenties. But, through time, many agencies have started representing older models. One of the main advantages of models over 40 is they bring professionalism to the table. As women above 40 have years of experience, they have better skills and can handle the demands of high-pressure modeling assignments. They can bring a level of expertise to the industry.
The renowned agencies in New York can provide these models with opportunities to collaborate with big and famous designers, brands, and photographers. These modeling agencies can contribute to a more diverse representation of beauty by showcasing models of different backgrounds, ages, and sizes. This will facilitate representing a variety of talents in the advertising and fashion industry. Another reason is that as the population ages, models above 40 can represent products and brands to a more mature audience.
2. Model agencies
2.1 Grey Model Agency
Grey Model Agency is a global modeling agency with clients from China, Australia, Milan, Seoul, and many other countries and cities. It was founded by art agent and event curator Rebecca Valentine. They are not bound by color, age, size, or location. This modeling agency specializes in haute couture, high-end beauty, feature films, editorials, international advertising campaigns, and lookbooks. They have models for TV, print, fashion shows, and magazines.
In addition to modeling and runway, Grey Models have specialist artisans, sportspeople, authors, actors, ambassadors, and musicians. As the consumer market is changing rapidly, this agency caters to the media-savvy youth market and the older above 40 demographic.
2.2 The Lions
The Lions is a boutique agency in New York founded in 2014 and its offices are in New York and Los Angeles. It is known for its authenticity and individuality. It represents models of all backgrounds and agencies. It represents models across different fields, including fashion, beauty, and entertainment. The agency represents a diverse range of talent, including models, artists, influencers, and activists, and is known for its innovative strategies in building personal brands for its clients.
The agency is known for its personalized approach to management. Several models who left their previous agencies, including Agyness Deyn, Karen Elson, and Cameron Russell from Elite Model Management, Jessica Hart, Anne Vyalitsyna, and Angela Lindvall from Women Management, and Frankie Rayder from IMG Models, came to The Lions. The agency has been involved in various high-profile events and collaborations within the fashion industry and has represented celebrities such as Rita Ora, Sara Sampaio, and Shanina Shaik.
2.3 Silverfox Management Group
Silverfox Management Group is a modeling agency based in Australia that represents mature commercial models, fashion models, and creators. It is Australia’s premier mature age modeling agency, the first agency in Australia to exclusively represent models over 30+ and a specialized agency that focuses on representing mature models. It is known for challenging age-related stereotypes in the fashion industry and promoting diversity.
The agency represents both men and women. The agency is based in Sydney, Melbourne, and Brisbane, and it helps brands target the country’s most influential audiences. Silverfox Management Group is passionate about championing an “Age Positive” movement and believes that style has no age limit. The agency encourages individuals over 30 to apply and embrace the opportunities in the modeling industry. The company is registered as Silverfox Management Group Ltd in the UK
2.4 Mrs. Robinson Management
Mrs. Robinson Management is a modeling agency based in London, UK, founded in 2010. The agency represents established and experienced working models who receive high-quality representation. Mrs. Robinson Management is a classic model agency in London that represents female models aged 25 and over. By representing mature models, Mrs. Robinson Management aims to challenge the traditional ageism often faced by older models, expanding their opportunities in the fashion and advertising industries.
The agency focuses on the fashion, advertising, and TV industries, offering a range of services to its clients, including management, bookings, and support. The agency is committed to providing top-notch representation to its clients, helping them confidently and easily navigate the competitive modeling world.
2.5 Elite Model Management:
Established in 1972, Elite Model Management is among the most famous and oldest modeling agencies globally. It originated in Paris but has expanded to major cities such as Miami, Los Angeles, Toronto, and New York. It has a track record of identifying and promoting some of the best talent in the business. The agency has a rich history of representing top talent and has been involved in various high-profile events and competitions within the industry.
Elite is a global brand that features models of all ages and backgrounds. Some best-known models associated with Elite Model Management include Cindy Crawford, Stephanie Seymour, Karen Mulder, Gisele Bündchen, Alessandra Ambrosio, and Lara Stone. These models have achieved significant success in the fashion industry and have been associated with high-profile campaigns, fashion shows, and magazine covers
2.6 IMG Models
IMG Models was founded in 1987 and is located in New York with offices in Paris, London, Milan, Sydney, and Los Angeles. The agency is widely recognized for its diverse client roster and has represented some of the most famous supermodels, including Gisele Bündchen, Heidi Klum, and Liya Kebede. The agency is known for its diverse clients, representing models from various backgrounds and ages.
Some of the most notable models represented by IMG Models include Roos Abels, Alexandra Agoston, Lily Aldridge, Ruby Aldridge, and Tyson Ballou. IMG Models has been involved in various high-profile events and collaborations, such as the Burberry S/S 2024 fashion show, where they showcased their models in a runway presentation.
2.7 Wilhelmina Models
Wilhelmina Models, established in 1967 by Dutch supermodel Wilhelmina Cooper, is a prominent modeling and talent agency headquartered in New York City, with additional Los Angeles, Chicago, and Miami offices. The agency is known for representing diverse talent and is considered one of the world’s leading modeling agencies. It represents models in fashion, fitness, beauty, and entertainment. The agency has a wide range of talent, including models over 40.
Wilhelmina Models has a rich history and has been involved in various high-profile signings and collaborations, including representing celebrities such as Nicki Minaj. The agency also actively scouts new talent through initiatives like #willyscouts on social media platforms. Wilhelmina is recognized for its commitment to diversity and inclusivity. Some famous Wilhelmina Models are Leona Lewis, Nadia Ferreira, Robyn Lawley, and Sora Choi.
2.8 Ford Models
Ford Models is an international modeling agency established in 1946 by Eileen Ford and her husband, Gerard W. Ford. The agency is headquartered in New York City and has additional Los Angeles, Miami, and Chicago offices. Ford Models is a full-service agency representing models in the fashion, beauty, and commercial industries. Supermodels who go on to become household names are often discovered and developed by Ford Models. The firm has a track record of spotting and developing talent that goes on to win accolades worldwide.
Ford Models represents a diverse range of models, including men, women, and children, and has been involved in various high-profile events and collaborations within the fashion industry. The agency is known for its diverse roster of models, including those of different ages and backgrounds. Over the years, some famous models associated with Ford Models are Helena Christensen, Coco Rocha, Barbara Palvin, and Alex Binaris.
2.9 Bella Agency
Bella Agency is a modeling agency with offices in New York City and Los Angeles. The agency represents commercial and fashion print advertising talent, including men, women, and non-binary models. Bella Agency is known for its diverse representation, catering to various aspects of the modeling industry, such as lifestyle, big & tall, and families.
The agency’s website provides information on becoming a Bella model and includes a list of represented talent. Additionally, the agency emphasizes certain recruitment warnings to ensure the safety and legitimacy of potential models’ interactions with the agency.
Modeling agencies for women over 40 represent the industry’s recognition of older models’ worth and beauty rather than only being a fad. IMG Models, Wilhelmina Models, and other agencies that value age diversity foster environments where models over forty can flourish, eliminate myths, and support a more diverse and inclusive fashion sector.
Older models have the opportunity to reinvent beauty standards in the modeling industry and acquire representation as the desire for diverse talent grows. For those who dare to break through age barriers, the chances for a rewarding and successful career in modeling are there. The route may call for dedication, a solid portfolio, and a commitment to health.