As social media has become an essential part of almost everyone’s life, brands and businesses have also started leveraging it. Rather than relying on conventional marketing channels, companies find social media influencer marketing to be more effective.
There’s no doubt in it, as social media influencers create content for brands and “influence” the purchasing habits of their followers due to their credibility in the niche. The follower count varies from influencer to influencer, and they even use different growth strategies from organic to taking help from an Instagram growth agency.
No matter what you choose, it’s essential to remember that every influencer serves different business goals. Hence, we’ve mentioned the five different types of social media influencers in this article. Read below!
Mega influencers are usually celebrities, athletes, or famous internet personalities, and they have over one million followers due to their large fan following. They are the best choice for large brands, as they come with a hefty price tag, costing you anywhere between thousands to hundreds of thousands of dollars.
They are ideal for exposure to a massive audience. However, you should consider that their engagement rate is relatively low. Hence, if your principal goal is to expand your list of customers, mega influencers may be the right choice for you.
Macro influencers have from 500k to 1 million followers, and they are typically prominent bloggers, podcasters, and vloggers. Again, the engagement rate with macro-influencers is low like mega influencers, and they also charge you a lot for marketing, however, slightly less than them.
Macro influencers can create premium quality content for your brand due to their experience in the field, which you wouldn’t get from the other low-tier influencers.
3. Mid-Tier Influencers
The audience size of mid-tier influencers is 50k to 500k followers, and they have a closer connection and trust with their followers as they spend years building their audience.
They can help you reach a substantial number of followers, and the engagement rate is also much better than the types mentioned above of influencers. They can also provide you with polished content due to their experience in the niche.
Although the number of followers of micro-influencers ranges from 10k to 50k, they have a fantastic engagement rate and reach. Their followers can connect with them at a much personal level and whatever product or service they recommend, their followers tend to purchase them due to the level of trust the influencer has built-in their niche.
They are also very niche-targeted and although their content may not be as polished as other influencers, still it impacts the purchasing patterns of their followers drastically.
With only 1k to 10k followers, nano-nfluencers have the best engagement rate but their reach is quite low as compared to other influencer types. However, their audience can connect with their content in a better way, so they can influence their purchasing habits in a cinch.
Another great thing about this type is that you may have to pay them a very little cost to market your products or services and some may even not charge you a penny as they are still trying to grow their audience. Therefore, this can best for small businesses with a limited budget trying to achieve their marketing goals.