Operating without a website is no longer an option in an increasingly digital world. For this reason, your web hosting choice becomes increasingly important, as it not only determines the site’s performance and security but also becomes a reflection of the brand itself. Therefore, only by considering the following factors will users be able to determine the right hosting service for their goals.
The content management system
Depending on how a website owner constructs their content, certain hosting services may better serve their needs. For example, hosting optimized for wordpress has now become a popular solution for businesses and people looking for more targeted knowledge to make their website perform better. Therefore, rather than just providing hosting services, an optimized approach can further fuel a team’s success and make recommendations so the website owner has more time to build their brand and business.
When you begin building a website, it can be hard to determine how many visitors you may one day attract. For this reason, users should seek out options for hosting providers that offer unlimited bandwidth. In this context, one can define web hosting bandwidth as the volume of data a website can provide to its visitors over a set time. Therefore, the more storage that is available, the better. Otherwise, website owners may find themselves scrambling to meet the needs of a growing audience down the road.
Pricing and other costs
Initially, a website owner may just be starting out and not yet ready to invest their life sayings on a costly hosting plan. That said, website owners must be spending enough so that users will have all the features necessary to be successful.
Furthermore, while users will always pay an initial startup fee, it is important to consider the renewal cost, which is often higher than starting. In the web hosting industry, first-time deals are not uncommon to encourage sign-ups and thus result in once-happy customers turning sour at the sight of a renewal cost at two or three times the price. Additionally, as your site continues to grow, users may quickly find that their current plan does not meet demand and upgrades or other changes are necessary. Therefore, the website owner should factor in all of these costs into their initial decision.
Alongside the price of the service itself comes the cost of the domain. Some hosting providers will offer first-time users a free domain for their first year. However, following this first year, users may receive a “free version” of their original URL, such as the websitename.webhost.com. A website URL in this format tends to look less professional and may impact business long term.
Time to load
Also on the list of important considerations is the loading time or time it takes for a webpage to load. Load time becomes such a big consideration because load time greatly impacts the amount of traffic your website will receive on a given basis. Consider that if your hosting service is on the slower side, website visitors may quickly become fed up with waiting for your content and exit the page prematurely, taking a toll on the total visitor count.
Crucial to a website’s success is the average uptime or the amount of time your website is up and available for users over a certain period. Like your site’s time to load, uptime becomes important in determining the amount of traffic your website will receive. Therefore, users are encouraged to select an uptime as close to 100% as possible when making a hosting provider selection. For reference, anything below 99.5% is a factor worth switching providers over.
Most website owners will consider price and functionality ahead of security. Sadly, this is often one of their biggest mistakes. With cybersecurity risks, selecting a platform that considers cautionary protocols becomes more crucial than ever before. Especially given that in the world of web hosting, security is out of the owner’s control and in the complete control of the provider. Website owners are then encouraged to seek out SSL availability and support features, DDoS protection and attack mitigation, firewall protection, and malware scanning.
Finding the right hosting provider is a daunting decision with many considerations in mind. However, by considering all of these essential factors, website owners can successfully search, select and create a foundation primed for attracting new visitors.
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